Nikon makes a funneh!
Yesterday morning (or this afternoon in the Northern hemisphere) Nikon’s Facebook page wrote this:
“A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures!”
CUE: COLLECTIVE GASP!
Now, I know what they were trying to say. They were merely trying to inititate a bit of discussion about what high-end lenses their users have and what types of photography they use them for.
But… gosh! This is why you get people who have at least half a brain to proof-read your stuff before you publish it!
Okay it’s been half an hour since I read that post and I’m still laughing. A photographer is only as good as the equipment he uses. Anyone who knows anything about photography knows it is the other way around. You can take some shitty plastic camera (yes, a Holga is a shitty camera, you hipsters) or a damn piece of cardboard that you fashion into a pinhole camera yourself, and you can make something AMAZING with it, but it takes IMAGINATION and CREATIVITY. You can essentially make whatever you want out of any equipment you have available. This is one of the few relevant things I learned at photography school.
The inverse also applies: you can have the best camera that money can buy and it won’t make you a great photographer. Jesus it seems like every third person on the street has a DSLR these days and I am pretty sure not all of these people know what they are doing. Pointing and clicking at something does not make you a photographer.
And this is why Nikon’s statement seems ridiculous and laughable. Because it is seemingly suggesting that equipment doth make the photographer, regardless of whether they know how to use it or not. If equipment doth make the photographer, then everyone out there is a “photographer” and you are just one more little fish in a massive sea of fish, and some of those fish are barramundi and they will eat you, and then they will get eaten by sharks… yeah feel pretty small now don’t you.
x Kitten of Doom